10 Web Development Tips to Better Your Website Success

The most common mistake any company or individual can make when venturing out on a new website project is to assume that design is everything. I can assure you that your website’s design on its own is not what will make you successful.

A quality and professional web development service is what will affect the success of your site and its online objectives. High standards (above industry) are developed for a reason, and that is to ensure the product and service you receive is of paramount quality and to a professional level, so that your website will function as intended and provide the right return on investment.

Too many businesses that are relying on the success of their website to help drive their business will bypass the crucial step of dealing with a professional development company based on price.

In this article I will reveal 10 tips to choose the right development company and how it will better your project’s success.

10 Tips to Choose the Right Web Development Company

  1. Track Record – Choose a company that has an established track record. Generally a web company that has more than 15+ websites that they have designed or developed in-house with case studies to show their achievements. Any qualifications or awards won will also help establish this.
  2. Methodology – Ensure your chosen company has a strong web development methodology or process. This means that when your chosen company develops your website you can track the progress of your project and ensure all key quality standards are covered.
  3. Usability – Design does play a heavy role in the development of your web project. Ensure the company you choose has strong visitor usability and user-friendly interaction knowledge. Usability is how visitors will interact with your website and how effectively they reach your end goal.
  4. Development Team – The company you choose should have an in-house development team. Don’t use a company that is going to send your project work off to another country or other out-sourced web companies. You don’t want to be chasing an invisible rabbit down a hole should things be affected by an unforeseen event.
  5. Design Team – Your web company ideally should have an in-house design team, unless you are dealing with another individual or company for design. This tip relates to tip 3, if your web company has a designer in-house this will better the success of the project as the development will mirror the design better and its objectives.
  6. SEO – Choose a web development company that has an understanding of search engine optimization. Another important factor to any web projects success is making sure the company you deal with knows about SEO and how it will affect your website.
  7. Social Media – Social media is a new form of marketing and can drive great results. Dealing with a web developer that understands this can help you drive better traffic and alternative forms of login.This tip applies to socially active websites and e-commerce based projects.
  8. Content – Content is the biggest thing that pushes your website and draws in your visitors. Content will be the main thing that will sell your services or product, the company you deal with should have good development techniques to structure content effectively.
  9. E-commerce – Choose a web development company that has e-commerce experience. E-commerce is fast becoming the biggest way to make money online, how your customers make payments is very important. Make sure you deal with a development company that can recommend and implement the best payment methods available.
  10. Support – The most important tip to date, your development company must be able to support you as a customer and provide ongoing maintenance and service. Work with a company that is going to be around a year from the time you employ them, too many customers I have met have been left in limbo because the company or individual they were dealing with has gone bust or skipped the country to leave you in the middle of nowhere.

In summary there are a number of aspects to take into consideration before making your web developer choice. I am confident this article with the above 10 tips will help you qualify the best company to deal with for your new web project.

The majority of the 10 tips should already be covered by your chosen development company, but it does not hurt you to double-check. I highly recommend you ask your chosen company questions based on my 10 tips above, this will help establish them as the right business to deal with.

All successful web projects are a result of planning and evaluating, failing to plan and evaluate your development choices could mean failure of your website.

Choose wisely and approach everything smartly, remember if you put in the leg/foot work to start with, you will reap the benefits later.

The Most Underused Component in Web Site Advertising Web

Marketing Series

Perhaps the most powerful component of any Web site sales copy is the use of testimonials. Inserted in your sales copy, unbiased words of praise from satisfied customers have the following potent effect for your prospect. Effective testimonials;

Rationalize your prospect’s buying decision GOOGLE ADSENSE Back up the claims you make for your product or service
Vouch for the benefits of your product or service.
However, despite their clout as an influential sales tool, it is amazing how many clients fail to effectively gather and use this precious commodity. Some tips for including this essential component in your future promotions.

· Whenever a great unsolicited testimonial from a customer crosses your desk, contact the customer for permission to use all or part of it in your marketing campaign. And also request a photo.

· Always include the full name, as well as address under the testimonial.

· Be proactive in soliciting testimonials from your customers. Send personal letters or notes to your customer list indicating you are updating your marketing program and would be grateful for comments about what they liked most about your product or service. Phone surveys are also an option. Elicit the reasons they purchased your product, the three features or characteristics they like most about it (and why), and the product’s strongest feature, More importantly, ask them how the product or service has most benefited them; e.g. how it saved them time, money or frustration. And of course, solicit any comments they have on what they would like to see changed.

Note a secondary benefit of such an approach; learning things about your product or service that can be improved or corrected.

· Of course, if you are not receiving testimonials from customers, find out why. The problem is most likely with your product or service. Improve that and the testimonials will come…as well as increased sales!

Sprinkled throughout your sales copy, testimonials provide a compelling reason for purchasing your product or service. A good rule of thumb is; include 1-3 testimonials for each product or service benefit. A collection of testimonials can also be included as a separate stand-alone piece of your promotional package.

Wherever you place them, make sure each testimonial adheres to the four golden rules…

Be specific

Stick with one benefit per testimonial

Make sure all claims are believable

Keep the testimonial targeted to your audience, excluding anything
irrelevant or offensive.

Copyright Alan Richardson

Planning A Website Launch: Aspects Of Web Development And Web Designing

Web Development process of a website is a series of steps which is generally completed via firms which develops websites professionally. This is both advised and followed, as web development and web designing needs a lot of technical knowledge as well as expertise for efficiency. But it doesn’t mean that you will be totally dependent on the web development firm for the whole process, you can plan ahead about the website. Get the rough designs in shape so that you are able to convey exactly what you want.

Here are a few tips to help you design your website before the actual web development.

Firstly, know what you want, a structure of website should be clear in your mind so that you can efficiently communicate the same to the web development team that is going to work on the project. This includes both design and functionality of the website. Web designing can be done with as much creativity and originality that you can possibly imagine in your mind. Original and positive ideas always click with the audience, copied ideas can be easily recognized and it will cause a negative publicity about your website. That is why you should know what you want.

Secondly, you may visit numerous websites to get an understanding of all that is possible with your designs and functionality, but this should be limited to generation of understanding on how the web works. Taking ideas from already established websites is always a bad idea. Your website should have a unique quotient, which will be the reason your customers will visit it repeatedly. Web development majorly deals with the functionality of the website and it can be used to integrate different functionality in the website. These will change the feel of the website, and this could be the unique quotient that has been mentioned above.

While making a plan on the website designing, you also need to think about the theme of the whole website. The theme should preferably be relevant to the services/product that your company is dealing. Even otherwise the theme creates an elegance and beauty in the site when efficiently produced through web designing procedures. Nothing too illustrious or dazzling will work to attract customers to visit the website repeatedly.

Also while deciding the theme to be implemented through web designing, the color combination should be considered as really important. The colors used throughout the website should not be too bright that they pinch the vision or too dull that you have to strain the eyes to read the content. Good web designing firms will always give you design portfolios to choose from and they can be a good source of selecting the theme and theme colors.

The content rules the web; you should prepare the content that will be put on the website. The content can be efficiently handled via a CMS or Content Management System, which can be developed by the firm which is doing the web development for your website. When dealing with huge amounts of content it is always advisable to get a CMS developed by the web development firm so that it is easier for you to manage the content throughout the website.

Lastly, don’t think about web development and web designing as different procedures, make your web development firm interact with you on daily basis while planning as well as development is taking place so that they understand exactly what you need and you understand exactly what is being produced for you. Get into the development process so that a clear understanding is developed in your mind about the product that is being developed for you.

Planning your website, before the actual development procedures are kick started by the web designing and web development firm, is as crucial the actual product development so get your game shoes on.

Free Web Site Advertising – What’s More Effective, PPC Ads Or Articles?

Everybody knows just how effective PPC (pay-per-click) ads are because you only pay for targeted clicks that find their way to your site and will usually end up with a very high conversion rate. And everybody knows that if you write the articles yourself and know how to use them, promotional articles can be classified as free web advertising. But can something free be more effective than PPC ads?

Most folks are sure that free web advertising can never be more effective than Pay-per-click? But let’s do the math, shall we.

Imagine for a moment a well-written SEO article done by an expert who understands how to use articles. Usually it would be capable of giving you a huge response almost immediately and will then continue to give you a steady stream of clients for years to come. Let us assume that you went overboard and paid a writer-expert $17 for the article. After you get only 1,000-targeted visitors to your site, the actual cost will be 1.7 cents per click. What would you have paid if you used PPC? 10 cents perhaps? And that’s if you are very lucky? But even that is a lot more than 1.7 cents.

There is something that you should keep in mind here. These are no curiosity clicks we are referring to here (the kind that banner ads are notorious for churning out) but highly targeted prospects that have already been pre-sold by the article before arriving at your site, so most of them are usually already interested in your product or service. The truth is that some articles get tens of thousands of hits in the course of one year. (Check out this one for instance, scroll to the bottom to see the counter. By the way this site is EzineArticles the most popular article directory in the world.) 10,000 hits would mean that a click works out at less than 0.017 cents!

Some quick math will clearly tell you that not only are promotional articles much cheaper than any PPC ads, they are also MUCH MORE EFFECTIVE.

Cheap Web Site Advertising

Web site advertising proves to be very effective in enhancing businesses, small and large companies alike. With thousands of people using the Internet everyday to transact business, to search for information and to communicate among others, promoting your products and services through your website is no doubt more beneficial than usual promotional methods.

Among the cheapest ways to promote your site is by means of exchanging links. You do this by looking for a related website where you can place a link directing to your site. In this way, you increase the number of visitors entering your website. In return, you can place their link to your site as well.

What’s good about reciprocal link exchange is that you are most likely to get desired visitors to your site, since these visitors actually chose to click on the link towards your site. How you are going to retain their interest as they enter your website is another advertising challenge for you. This is where high quality content can help.

Providing web site good content that is not only rich with top-ranking keywords but informative and entertaining as well, will keep your visitors coming back and you can expect more sales.

Not only that, good quality content can also attract possible partners who are interested in exchanging links with you. This again would provide an opportunity to increase traffic to your site.

Although you can find linking partners at no cost at all, there’s a greater chance for you to boost traffic to your site and increase your search engine ranking if you avail of paid link exchange programs. In these programs, thousands of web owners are enlisted and you can exchange links with them. Paid link exchange programs cost about $35 to $40, depending on the number of members who receive your link exchange invitations.