PHP Web Development Beneficial For Online Business

In today’s competitive world of business over the internet, every online business website needs latest web technology solutions with best web application development. But there are intense competitors when it comes to developing an eye-catching website and making it function effectively or perform fast and easy multi-tasking. There are so many platforms for website designing like static HTML, flash websites and many more. PHP is one such platform that effectively works the best for custom cutting-edge web solutions. Another major feature for opting PHP is the cost advantage. Designing, customizing, developing and modifying PHP based websites is done well with affordable investment. Major web development companies offer professional web services on PHP including website development, developing web application, CMS development, custom PHP website development, static/dynamic and interactive MYSQL websites designing and much more with PHP web Development.

PHP is very well known and recognized programming language for custom website development with its fully functional scripting language. Significantly it can be quickly mixed up into HTML easily. PHP Development is quite easy as opposed to its competitors such as ASP.Net, Coffee and some other. PHP Website Development got uncomplicated format, techniques and features and every programmer can understand it quite quickly. There may be some efficient alternatives available for the development of efficient website, but PHP web development fits the best.

Extensive Benefits of PHP Web Development:

• A website developed with PHP will have fast data processing and easy functionality.
• It can run on all the OS systems such as Unix, Unix like and Windows.
• Provides highest excellence along with greater efficiency and usability.
• It has a best ability to upload into the HTML value.
• This is very much appropriate with many hosts such as IIS, Apache and some more.
• Data source control can handle many data source such as Sybase, Oracle, MySQL, Strong, Informix, Commonly used ODC and PostgreSQL.
• Major Web applications are easy to integrate with PHP such as Ajax, Flash and some more offering best website visibility.
• PHP development with feature rich collection uses less value and can be outfitted well with design advancement of its own for custom website design.

We provide you the best web solutions for website development with years of quality experience in PHP development. With PHP it has become possible to make robust website that goes in an extensive way to assist the best through its functionality. PHP website development also raises the visibility and representation of the website in a highly effective and professional style.

Hiring a dedicated PHP web developer will offer excellence and keeping of time along with efficiency to your web development. The companies can work out on some other primary areas of development after selecting the affordable PHP developer.

All the above advantages avail with affordable cost price for web development through open source PHP Web Development, an best choice for any online business organization to come up with modern thoughts and try to fulfill their requirement with better services. Dedicated PHP developer works timely to meet your requirement with client interaction about work updates and regular interaction. They will produce working reviews to you and one of the points they will provide you is their easy development style. We provide professional PHP developers and PHP programmers well experienced in PHP to offer you quality website development services.

Along with the latest PHP development and excellence in PHP web development we are anxious to satisfy our client needs and give them best quality work. Our dedicated PHP Developers and Programmers are resourceful all the time for project customization. So if you are looking for highly skilled PHP developer to get custom PHP web development just start with us to Hire PHP Developers and PHP Programmers.

Monetize Your Site With Web Site Advertising

A simply way to monetize your blog or sales site without making your web site advertising look too cluttered or obvious, is to use an effective exit strategy.

Simply design an exit page with your sales pitch nicely laid out for the prospective customer. Bingo, you’re giving your traffic a whole new experience where you can bring in more subscribers or more product sales for your business.

Did you know that ninety five percent of visitors to your site will leave within the first 3 – 5 seconds of arrival?

Using this strategy, you can…

  • Increase Your Sales By Up To 40-percent!
  • Increase Your Traffic By Up To 1200 Visitors!
  • Increase Your Opt-Ins By Up To 800-percent!

… and all this from effectively managing your EXISTING traffic.

You see, the problem that most sites have is that 95 out of every hundred visitors to your site, are leaving WITHOUT taking any action. This applies equally to;

  • Sales Pages
  • E-Commerce Sites
  • Landing Pages
  • Squeeze Pages
  • Content Sites

All the valuable leaving traffic is being wasted, let go without seeing your pitch.The exit page opens up a whole new channel of communication with which you can grab their attention, and potentially convert into a lead or product sale.

How does it work you may ask?

All you do is to insert some web script, into your web site code, as supplied by ‘Exit Splash’ which re-directs your leaving visitor to your nicely designed subscription or sales page.

Initially the visitor sees a dialogue box with a message that, gives the visitor a reason to stay on your site. When the visitor clicks to stay on, they are directed to your exit page.

This is a simple idea effectively developed by ‘Exit Splash’ that enables you to capture the attention of the leaving visitor, effectively forcing them to take action, usually to stay.

There is no programming to do, no responses to write, and no database. All you have to do is copy and paste the ‘Exit Splash’ code, then upload it into your site code, write your dialogue box killer message, and you’re done. Takes 10 minutes of what you could describe as ‘smart work’ and you have a whole new channel of communication opened up.

Additionally there are 3 features to help increase the click-through-rate to keep more visitors on your site, thus directing them onto the exit page.

  • Impact Alert Message, instructions of how to stay on site
  • Impact Image, visual representation of where to click to stay on site
  • Impact Audio, audio message telling the visitor how to stay on site

These messages could offer a free gift, a one time offer, a discount, or anything beneficial for the visitor to stay. Your exit page can be a sales page, squeeze page, or affiliate page. There are many ways to implement your exit web site advertising strategy.

You can use the ‘Exit Splash’ web script code on unlimited sites. Multiple sites can have individual exit pages, or they all could re-direct to the one exit page.

This is the SMART way to increase your web site advertising without increasing the advertisements on your main pages. Also the SMART way to effectively capture your leaving visitors before they leave for good!

Is Your Web Developer a Cowboy?

What do you think of your web developer?

Over the last few years we have quietly, but at every opportunity, been asking this question to business owners, marketing directors and executives responsible for their company website whether for commissioning, developing or maintaining their online presence. We also asked if they were happy with the website that the developer had provided, or if they thought it was bringing tangible benefit to their business. The responses were sharply divided. It seems that the businesses’ experience of Web developers is like Marmite: you either love them or hate them.

Shockingly, over 80% of respondents reported a ‘poor’ or ‘very poor’ experience of working with a website developer or designer. Many made comments that were very uncomplimentary toward their web developers. Some stated that they felt they had been, “Taken for a ride,” by those who had either baffled them with technology and jargon, or had – deliberately or otherwise – raised their expectations beyond what was feasible with the investment they were making. One had invested tens of thousands with a web development company to build an online presence for their business and now has a website that not only makes no contribution to any business objective, neither has it produced a single enquiry. The overall impression that we gained from our research to date and a term used by more than one unhappy respondent was that web developers are: “A load of cowboys.”

These poor experiences have a knock-on effect, not just for those who have been unhappy with their outcomes but for the web development and internet marketing industries as a whole. It results in an increased conviction that all web developers were likely to be the same, and that there was no-one out there who could be trusted. In addition, the inclination to invest any further resources and capital on online promotion of their business was greatly reduced. “We’ve done that and it didn’t work,” was a common response.

What do the web developers have to say?

To balance the picture we also surveyed web developers and web design companies to see if we could identify what had created this tale of woe from businesses.

Many were unaware of the situation and some were quite frank in their derision of business owners. Common responses included

  • “They don’t know what they are doing,”
  • “We’re not telepathic you know!”
  • “They don’t understand what is involved.”
  • “We never get the right information.”
  • “They keep changing their minds, often before the previous changes are completed.”

Each side seemed to blame the other for what might be interpreted as a straightforward breakdown in communication.

So why does this happen? There are no doubt numerous reasons, but focusing on the communication issue, we asked the web developers if they ever asked for, or received, a web design brief from their clients. The majority response was: “Rarely!” The design briefs received mostly consisted of a single page of vague information that lacked the detail and specifics required. Although they usually included requests for things that far exceeded the budget or amount the business owner was willing to spend and were full of wish lists and ‘good’ ideas that require bespoke development or even new technology (for the words ‘bespoke’ and ‘new’, read – interchangeably – ‘difficult’ and ‘expensive’)!

So whose job is it?

Isn’t it part of the web developers’ job to write the brief? Actually, no it isn’t, it is the responsibility of the business owner to communicate their requirements, their goals, their current situation and future plans. After all, as more than one developer pointed out, “We’re are not telepathic you know!”

In addition, the pressure of trying to keep a small web development business running (let alone in profit) in this ever increasingly competitive industry means that there is no time or other resources to be teaching the business owner how to write a web design brief, even though it would create a better outcome for everyone. For the majority of situations, there is often no clear or effective communication, more a case of asking questions of the business owner – which they often don’t understand clearly, which is no-ones fault – to get some sort of outline and then on with the job of designing and building the website.

Our experience – Web developer

Our experience indicates that the majority of web developers really want to do the best job they can for their clients.

They have the skills and knowledge to build websites that could work for their clients’ businesses. They have the equipment and resources to carry out the work. We also observe however that there are web developers who mistake the functionality of the software that they use for their own creative skills. Ultimately over a period of more than a decade we have encountered very few who would deliberately, “Take their client for a ride,” as some businesses have claimed.

Our experience – Businesses

Websites for businesses create a particular quandary for the business owner, manager or similar. There seems to be a huge barrier of technology and jargon to break through to be able to even speak the same language as the web development world. In addition, it is very difficult for anyone without extended experience to make any kind of value judgement about what is good or bad. Consider a different situation: whether you eat in a restaurant often or not, because you do eat every day, if you go into a restaurant, it is possible to make some kind of judgement as to whether you had a good experience, whether the food was good, whether the service was acceptable or excellent. Of course this is subjective to your own preferences and experiences, but at least you understand what a restaurant is, what it is supposed to do or be for and so on.

In our survey we ask a further question of businesses: “What is your website for, why did you get a website?” Very few offered any kind of clear response, the most common being: “Because we needed a website,” or “Because our competitors had one.” We also hear: “To generate sales/leads/enquiries etc.” quite often, which is at least focused on business, but is nowhere near specific enough to be called an objective.

If it is not common for businesses to even understand what the website is for, or why they are getting one developed, how can it be possible for them to make a judgment on what is good or bad, other than it produces no results. Even this judgement requires something to measure the results – or lack thereof – against.

Management by abdication

In so many cases the business abdicates responsibility for the website to a web developer in the mistaken belief that ‘they know best’. While the web developer knows about websites, they are likely to know little or nothing about the client’s business and even less about the customers who will use the website. Together with the lack of communication between the web developer and the business owner it is not difficult to see why so many websites are poorly designed, deliver bad user experiences and ultimately poor or no results for the business.

Is there a solution

The first step to a solution is to address the communication problem. It is clear that there must be effective communication and the first stage of this would normally take the form of a clear and concise website design brief.

The website design brief

The last time we reported on web design briefs we had surveyed 57 web development companies, further surveying has now brought this number to nearly 100. While everyone does it slightly differently, they all had information requirements in common.

Remember that:

  • The document needs to be clear and concise,
  • The document is prepared for someone outside your business who doesn’t necessarily know anything about your business or industry. Even if they claim to have worked in your industry before, unless they are specialists, then you should assume nothing.

Its purpose is to state clearly your requirements, including:

  • A profile of your business, its existing image, brand and products or other offerings including future plans
  • The objectives of the site – stated clearly in terms that can be measured, not woolly ‘to generate enquiries’ or similar, think detail and be specific.
  • The target market – who will be the users of the site, what will be their requirements?
  • Functionality requirements – often expressed as an outline, and as a business owner you may not be able to describe this well, but for example, do you require online payments and if so are you already accepting credit cards in your business. – remember, adding functionality usually increases cost far more than increasing the number of pages in the site.
  • The scale and scope of the development project – how big, how many pages, who will provide what and so on.
  • What are the project constraints, budget, timescale etc.

This document is not a wish list (although you could include things that you would like to do as well as but not instead of the above), it is the document that the developer works to and effectively forms part of your contract with them and is therefore subject to discussion and revision before being finalised.

In conclusion

The commissioning of a website is a much bigger project than appears at the beginning. Websites are not ‘job-and-finish’ projects. You need to form a good relationship with your web developer because you will be working with them for a long time, and the first step to a successful relationship is sorting out the communication. It is your business, if you have articulated clearly what you want, why your business needs it, and provided all the information the developer requires including realistic expectations, budgets and timescales then if it isn’t delivered to the brief then you can blame the web developer. Otherwise accept that it is your problem, not their fault that they are not telepathic.

Furthermore, you need to take responsibility for the project, but also recognise that the development of a website is a team game, not something to be simply handed over and then moaned about when it was not quite what you were thinking of.

Last word

If you are serious about selling online or using the internet to promote your business it is important to recognise that you need to make a considerable investment of time and effort or you might as well take your money and simply thrown up in the air!

10 Web Development Tips to Better Your Website Success

The most common mistake any company or individual can make when venturing out on a new website project is to assume that design is everything. I can assure you that your website’s design on its own is not what will make you successful.

A quality and professional web development service is what will affect the success of your site and its online objectives. High standards (above industry) are developed for a reason, and that is to ensure the product and service you receive is of paramount quality and to a professional level, so that your website will function as intended and provide the right return on investment.

Too many businesses that are relying on the success of their website to help drive their business will bypass the crucial step of dealing with a professional development company based on price.

In this article I will reveal 10 tips to choose the right development company and how it will better your project’s success.

10 Tips to Choose the Right Web Development Company

  1. Track Record – Choose a company that has an established track record. Generally a web company that has more than 15+ websites that they have designed or developed in-house with case studies to show their achievements. Any qualifications or awards won will also help establish this.
  2. Methodology – Ensure your chosen company has a strong web development methodology or process. This means that when your chosen company develops your website you can track the progress of your project and ensure all key quality standards are covered.
  3. Usability – Design does play a heavy role in the development of your web project. Ensure the company you choose has strong visitor usability and user-friendly interaction knowledge. Usability is how visitors will interact with your website and how effectively they reach your end goal.
  4. Development Team – The company you choose should have an in-house development team. Don’t use a company that is going to send your project work off to another country or other out-sourced web companies. You don’t want to be chasing an invisible rabbit down a hole should things be affected by an unforeseen event.
  5. Design Team – Your web company ideally should have an in-house design team, unless you are dealing with another individual or company for design. This tip relates to tip 3, if your web company has a designer in-house this will better the success of the project as the development will mirror the design better and its objectives.
  6. SEO – Choose a web development company that has an understanding of search engine optimization. Another important factor to any web projects success is making sure the company you deal with knows about SEO and how it will affect your website.
  7. Social Media – Social media is a new form of marketing and can drive great results. Dealing with a web developer that understands this can help you drive better traffic and alternative forms of login.This tip applies to socially active websites and e-commerce based projects.
  8. Content – Content is the biggest thing that pushes your website and draws in your visitors. Content will be the main thing that will sell your services or product, the company you deal with should have good development techniques to structure content effectively.
  9. E-commerce – Choose a web development company that has e-commerce experience. E-commerce is fast becoming the biggest way to make money online, how your customers make payments is very important. Make sure you deal with a development company that can recommend and implement the best payment methods available.
  10. Support – The most important tip to date, your development company must be able to support you as a customer and provide ongoing maintenance and service. Work with a company that is going to be around a year from the time you employ them, too many customers I have met have been left in limbo because the company or individual they were dealing with has gone bust or skipped the country to leave you in the middle of nowhere.

In summary there are a number of aspects to take into consideration before making your web developer choice. I am confident this article with the above 10 tips will help you qualify the best company to deal with for your new web project.

The majority of the 10 tips should already be covered by your chosen development company, but it does not hurt you to double-check. I highly recommend you ask your chosen company questions based on my 10 tips above, this will help establish them as the right business to deal with.

All successful web projects are a result of planning and evaluating, failing to plan and evaluate your development choices could mean failure of your website.

Choose wisely and approach everything smartly, remember if you put in the leg/foot work to start with, you will reap the benefits later.

The Most Underused Component in Web Site Advertising Web

Marketing Series

Perhaps the most powerful component of any Web site sales copy is the use of testimonials. Inserted in your sales copy, unbiased words of praise from satisfied customers have the following potent effect for your prospect. Effective testimonials;

Rationalize your prospect’s buying decision GOOGLE ADSENSE Back up the claims you make for your product or service
Vouch for the benefits of your product or service.
However, despite their clout as an influential sales tool, it is amazing how many clients fail to effectively gather and use this precious commodity. Some tips for including this essential component in your future promotions.

· Whenever a great unsolicited testimonial from a customer crosses your desk, contact the customer for permission to use all or part of it in your marketing campaign. And also request a photo.

· Always include the full name, as well as address under the testimonial.

· Be proactive in soliciting testimonials from your customers. Send personal letters or notes to your customer list indicating you are updating your marketing program and would be grateful for comments about what they liked most about your product or service. Phone surveys are also an option. Elicit the reasons they purchased your product, the three features or characteristics they like most about it (and why), and the product’s strongest feature, More importantly, ask them how the product or service has most benefited them; e.g. how it saved them time, money or frustration. And of course, solicit any comments they have on what they would like to see changed.

Note a secondary benefit of such an approach; learning things about your product or service that can be improved or corrected.

· Of course, if you are not receiving testimonials from customers, find out why. The problem is most likely with your product or service. Improve that and the testimonials will come…as well as increased sales!

Sprinkled throughout your sales copy, testimonials provide a compelling reason for purchasing your product or service. A good rule of thumb is; include 1-3 testimonials for each product or service benefit. A collection of testimonials can also be included as a separate stand-alone piece of your promotional package.

Wherever you place them, make sure each testimonial adheres to the four golden rules…

Be specific

Stick with one benefit per testimonial

Make sure all claims are believable

Keep the testimonial targeted to your audience, excluding anything
irrelevant or offensive.

Copyright Alan Richardson