Web Developers & Designers

Web developers and designers are the people involved in developing Word Wide Web applications or distributed network applications. Web designers are the team of workers that work in close cooperation in order to accomplish client demands. The basic aim of the web application development team is to satisfy client needs in meeting all their requirements. Web developers play an important role in fulfilling client requirements.

They are the software developer or the software engineers exclusively engaged in developing the web application designed by their team. Web developers works on the decision of web designers, in turn the web designers pattern the application according to client’s demand.

Basically, web designers will have good communication with the clients and provide a document on the client’s requirement to development team. The developers work upon the requirement to develop exact result of the final project. Web developers had to work on a particular project in one or more tires based on the size of the development team. Some developers participate in two or more fields in order to complete the project in time. The developers are dissevered, for example a group is assigned to work on the technologies sent to the client and other group can be ascribed to server-side frameworks.

Web designing is a complex process and it requires ongoing activity. The web development team works on the basic aspects of design to bring out expected result. They usually focus on the content of the website, usability, appearance and visibility. These aspects are nothing but the expected ones of the clients. They need their website should contain reliable information. They mainly expect their website should be attractive and user-friendly on which the designers earnestly work on.

Web designing team has certain model which contains steps to be followed to produce tangible product that fully meets requirement of the client. Nowadays, development team uses fourth generation language to develop the web applications which are rich in facilities. At the first phase, the developers work out in producing prototypes. The prototype is built to quickly demonstrate to the customer what the product would look like. Only minimal functionality of the actual product is provided at this phase. The prototype thus developed by the web developers are reviewed by the designer team and forwarded to customer for demonstration. Customer and the developer team virtually sit together side-by-side and gets feedback on the prototype that the developer shows the client.

Once the feedback is obtained they are documented. These requirements become the basic requirement of the actual system. Reviews on prototype are estimated by the web designer team, during each feedback issued by the client. The web exploitation team likes to spend most of its time in development of the web application, as these are closest to recent technologies. The technologies of today are more advanced and rich in its feature. Work of web developers and designers are made easy and the product is delivered to the client in time.

Beware of Freelance Web Developers and Designers – They Are Cheap, But Could Be More Expensive

Plenty of startup companies are seeking their web presence through a simple website or an interactive web portal. To accomplish the web development task they try to find the resources on internet. They search for resources using keywords like freelance web developer, freelance web development or freelance web designers. Either they end up seeing some blog of freelancer or they reach to the freelance heaven websites like rentacoder, getacoder, getafreelancer, elance or odesk. Such sites have millions of cheap freelancers registered with them. You may put a project and you can get as many as 50-100 bids for your project in a day. This sounds fascinating initially but it’s just a beginning of process. The trouble starts now. Here are few difficulties you will face at initial stage.

1. You have overwhelming bids that makes the choice difficult for you.

2. Every one of them tells you that they are the best, but hardly few of them are actually telling the truth.

3. You may not find just one freelance web developer meets all your needs, Mr. A meets 50% matching requirements and Mr. B and Mr. C meets 25% each, that increases your troubles.

SO finally you selected someone with all your agreements on price and estimate, now you may see the second largest pool of difficulties

1. The communication is a major issue, the freelancer does not reply emails on time and neither do they remain online all the day because they have their full time jobs elsewhere (that jobs pay the full time income)

2. The freelancer is a lone person but the project of web development needs different skills like project requirement analysis, design the website mockup, HTML conversion, programming in PHP or.Net, quality test and delivery. Normally not one person does all. This invites problem #3

3. The freelancer either asks you to manage other resources for him or he goes and finds other freelancers to help him; that comes on higher price. So you waste lot of time while your selected freelance web designer is busy finding help for him.

4. As I said in point #1, most of the freelancers have their full time jobs, such jobs demand lot of time and energy, so freelance web designers or developers work on odd hours or they just do not work on some days when they are busy with their full time jobs. Such behavior causes further delay to your project delivery.

5. You may come across various excuses for not delivering of your projects, some common excuses are “I am not well since few days”, some emotional excuses like “My mother/father/daughter/wife is not well so I am in hospital”. Such excuses are emotional blackmailing techniques that can make you believe that the freelancer is in trouble while he is actually trying to buy some more time.

6. Most of the Freelance web developers are over loaded with work because of their cheap hourly rates. Such overloading can make you suffer the delay in your web development project. That increase more frustration.

7. The major problem you could come across is that the freelancer disappears after you paid him advance money for your project. Certain freelancers have many accounts created on odesk, elance, getacoder, rentacoder, getafreelancer kind of websites, so they would stop responding you and neither do they will return your initial money.

So your plan of saving money could end up losing money and time, losing time is more expensive than losing money.

How do you prevent this, here are simple reasons to select a small web development company compared to a freelance web developer.

1. The company has long term plan, so web development companies are professional.

2. Company has many resources for web design, web development, quality testing and deployment so your project never suffers a delay.

3. Company has a legal name, legal offices so web development companies can sign a contract with you, a freelancer never signs a contract or signing contract with freelancer has no meaning.

4. A web development company has many back resources so even if some developer or designer does not show up, the company can replace them with other developers, your work never suffer.

5. A web development company takes money on milestones, so your money and project both are secure.

6. Most important point is communication. You can get a good communicating people in web development companies because the manager is always a well experienced person; he takes all responsibilities of problems and payments.

Above all its peace of mind when you work with web development companies, it comes at little extra cost but with lot of amenities as described above.

Choice is yours, select a freelance web designer and ruin your web development project or select a web development company and run a successful web based business.

7 Must Have Web Site Advertising Strategies

Let’s face it, we all need a little more traffic in our life, right? So how do you get loads of traffic to your site, web site advertising. Yes, we have to advertise our business in some way, shape or form to get traffic to our sites and products.

Sometimes this can be very tricky and expensive at the same time. Luckily, your reading this article or you might fall prey to ignorance. With all the different sites and people online promising you to notch advertising, it can get a little confusing. You have to watch out for scams at all times. Take it easy, I have some great tips below you can use when looking for advertising avenues.

Tip #1 Get your name or brand out there by writing reviews on products or services in your industry. Over time and if done correctly you’ll establish trust within your industry.

Tip #2 Write press releases on a regular basis about your business and anything pertaining to the field your in. This is more brand recognition than anything else.

Tip #3 Put up an opt-in form on your site to collect the names and email addresses of potential clients. Offer them free advice via a newsletter.

Tip #4 Write your own e book or report related to your industry and give it away to establish good will and trust with people in your market.

Tip #5 Continue to keep your company name visible in your market via article submissions and blog commenting.

Tip #6 Keep your name and brand in the minds of the people in your market by being where they are. For example, visit and contribute to the top forums in your market.

Tip #7 Use surveys to gather information on exactly what your customers wants and needs are so you can give it to them in the future.

These are just a few tips you can freely use that have worked for many companies online. The key with advertising on line is to keep your face or brand in front of the people so they become accustomed to it thus building familiarity and trust. This should be core responsibility of your business. There will always be competition in your market and if you don’t stay relevant, you’ll lose market share quickly. Your competitors are always looking for an advantage to take market share from you, don’t give them the satisfaction.

Planning A Website Launch: Aspects Of Web Development And Web Designing

Web Development process of a website is a series of steps which is generally completed via firms which develops websites professionally. This is both advised and followed, as web development and web designing needs a lot of technical knowledge as well as expertise for efficiency. But it doesn’t mean that you will be totally dependent on the web development firm for the whole process, you can plan ahead about the website. Get the rough designs in shape so that you are able to convey exactly what you want.

Here are a few tips to help you design your website before the actual web development.

Firstly, know what you want, a structure of website should be clear in your mind so that you can efficiently communicate the same to the web development team that is going to work on the project. This includes both design and functionality of the website. Web designing can be done with as much creativity and originality that you can possibly imagine in your mind. Original and positive ideas always click with the audience, copied ideas can be easily recognized and it will cause a negative publicity about your website. That is why you should know what you want.

Secondly, you may visit numerous websites to get an understanding of all that is possible with your designs and functionality, but this should be limited to generation of understanding on how the web works. Taking ideas from already established websites is always a bad idea. Your website should have a unique quotient, which will be the reason your customers will visit it repeatedly. Web development majorly deals with the functionality of the website and it can be used to integrate different functionality in the website. These will change the feel of the website, and this could be the unique quotient that has been mentioned above.

While making a plan on the website designing, you also need to think about the theme of the whole website. The theme should preferably be relevant to the services/product that your company is dealing. Even otherwise the theme creates an elegance and beauty in the site when efficiently produced through web designing procedures. Nothing too illustrious or dazzling will work to attract customers to visit the website repeatedly.

Also while deciding the theme to be implemented through web designing, the color combination should be considered as really important. The colors used throughout the website should not be too bright that they pinch the vision or too dull that you have to strain the eyes to read the content. Good web designing firms will always give you design portfolios to choose from and they can be a good source of selecting the theme and theme colors.

The content rules the web; you should prepare the content that will be put on the website. The content can be efficiently handled via a CMS or Content Management System, which can be developed by the firm which is doing the web development for your website. When dealing with huge amounts of content it is always advisable to get a CMS developed by the web development firm so that it is easier for you to manage the content throughout the website.

Lastly, don’t think about web development and web designing as different procedures, make your web development firm interact with you on daily basis while planning as well as development is taking place so that they understand exactly what you need and you understand exactly what is being produced for you. Get into the development process so that a clear understanding is developed in your mind about the product that is being developed for you.

Planning your website, before the actual development procedures are kick started by the web designing and web development firm, is as crucial the actual product development so get your game shoes on.

Different Forms of Web Site Advertising

Internet advertising also known as website advertising is the latest form of advertising. By advertising on the internet one can reach a lot of people and also create a greater audience and customer base. Almost all things can be advertised on internet. Web site advertising is cheaper as compared to other types of advertisements like TV commercials, radio ads, etc. Website advertisements can be permanent or can be for a specific time period. There are many types of web site advertising. Each form of website advertising has some pros and cons and depending on the need of the company and their choice one can accordingly select the suitable form of online advertising.

– Pay per click: This is the most preferred and most widely used form of web site advertising. This is performance based type of website advertising and the publisher of the advertisement gets paid according to the number of clicks on the ad in the whole month. When the user or a surfer clicks on the ad posted on the site then he is directly routed to the home page of the company or the advertisers. The publisher then gets paid accordingly, depending on the number of clicks.

The cost of a single click called as cost per click is decided by the mutual consent of the advertiser and the publisher. The various factors that are taken into consideration while deciding the cost per click are the popularity of the website, the popularity of the search engine on which the web site is listed, the search engine ranking of the website, the ROI rating of the web site, the key words or phrases that are used in the ad, the size of the ad, etc. Ads that are posted on popular web sites and which have popular keywords cost more as compared to other ads. The cost of these pay per click ads can range from few hundred dollars to a few thousand dollars.

– Web ads: These types of ads are not pay per click ads. These ads are published on various web sites and they pay affixed monthly rental to the publisher. This is a traditional method of web site advertising. But most of the people now-a-days prefer pay per click advertising method as it is more beneficial and profitable as compared to the permanent monthly rental ads. The cost of the monthly rental ad is decided keeping in mind the number of pixels that the ad is using. The cost of each pixel is fixed. The cost of the pixel is fixed by considering factors like number of daily visitors to the site, the place of the ad on that web site like top right corner, top left corner, bottom corner, etc. Factors like information provided on the web site and the overall ranking of the web site are also considered.