A Tricky Tracky Thing – Your Web Site Stats

An interesting, and important, bit of research came to my attention today. It is not that I have been totally unaware of this, but today was the first time in a long time that I have had the ‘leisure’ to truly investigate. Having conducted my albeit quick investigation, and after gathering web site statistics from several sources, I would like to present my findings.

But first, if you are like many, often you may rely on “outside sources” to track the efficiency and effectiveness of your web page performance. Putting more stock in other people’s programs and tracking, often people become discouraged that their web site advertising and/or internet marketing is not “paying off.” They tend to believe that the big name behind a program must mean they are right and you are wrong. That their tracking is better and more accurate than one’s own.

Strangely enough, the truth is often times not the whole truth and nothing but. Take a quick peek at several areas online I use for one of my own domains. Frankly, I use most of them for fun – and I do mean fun – because you are about to discover how very “off” those ‘tried and true’ sources can be:

===================

11/14/2007 at 12:49 p.m.

An Analytics Program – 2 visitors

An SEO Program – 51 visitors

A Keyword Tracking Program – 45 visitors

Compared to:

Domain Cpanel Stats – 384 (and the day is only half over)

=====================

All of these programs/services are designed to give the website owner additional insight into their traffic and more.

So which am I most likely to believe? You are right, that is a no brainer question. One’s cpanel stats are the most, and frankly only, reliable source of information about one’s website. Third party systems help give different perspectives on your web advertising and internet marketing, but obviously have limited capabilities. Only your own domain’s cpanel (or whatever yours may be called) have the real skinny on how your web site is performing.

Learn to read your own web site’s information. It is there for the asking, taking, reading, and analyzing. Then take the information you gather and use it to your best advantage. Discover where your visitors are arriving from, and what page they tend to land on. Figure out how many of those visitors remain on your web site or uncover the points at which they scurry away. Plug the holes and keep them on your web site by playing up your web site’s best features. Rearrange your presentation – eliminate “bad pages” if need be. Highlight what others are truly coming to your web site to find and give them a reason to stay.

Stop trusting blindly in “the other guy.” Your own domain stats are your only reliable method to analyze and increase your online web site presence. Make your web site advertising and internet marketing even more effective by discovering what draws visitors to your site or what turns them away.

And, here is yet another valid reason why doing business online really means shouldering the responsibility of creating your own virtual real estate; without your own cpanel you may be just second guessing yourself and wasting time and money.

How will you know how well – or poorly – your web site is doing if your tracking is not up to snuff?

====================================

Free Web Site Advertising Method

Would your Internet business benefit from free web site advertising?  I am sorry but I had to ask, but of course it would!  You do not have to spend a fortune for advertising to generate high volume traffic to your site.  There are multiple ways to advertise that are free and very simple to implement with a little knowledge and time.

It cannot be emphasized enough that content is king.  You hear that phrase all the time, and that is because it is true.  One of the most effective ways of advertising your web site is by creating high quality content and getting it posted in the right places.  Articles are one of the main ways to implement the content traffic method. 

First you write quality articles that focus on a specific keyword topic.  While it is important to have the keyword in your article, it is also important not to use the keyword excessively.  The focus of the article is to provide interesting information that readers can use.  You do not want to sit down and write a lot of “fluff” articles.  The reader has searched and found your article because they are seeking information.  So give it to them. 

The article content should be completely original.  Google strongly frowns upon copied content, and you will be penalized or even banned for plagiarizing and copying content.  Articles should be free of grammatical and spelling errors, and written in easy to read fluent English.  If you do not feel qualified enough to write your own articles, you can hire a copywriter to create your articles for you.  That of course takes away the “free” aspect of this advertising technique, but copywriting services are available at some very reasonable rates.

A common strategy for content articles is to place a few of them on your site.  You then create some new articles, similar in topic but totally original.  These new companion articles are then submitted to article directories.  These cannot be the exact same articles you placed on your web page.  You must create totally new articles. 

Most article directories allow you to include a link back to your web site article in the bio section.  Be sure to read the publishing terms at each directory.  Some directories do not want you to use the same link in every single article you submit.  Link instead back to a similar topic article that can be found on your site. 

Not only does this way of free web site advertising bring visitors that are interested in your article topic, but other publishers can “pick up” the article and link back to it from their own web site.  In order for your articles to be considered for this type of link, they will need to be well written, free of spelling errors, grammatically correct, and on a topic that people are actually interested in.

Some of the article directories have very detailed publishing guidelines.  If you do not abide by the guidelines, your articles may not be approved.  Take the time to create your articles correctly and in the proper format.  If this is too tedious a task for you, remember there are ghostwriters available who create quality articles for a fee.  Content creation is a proven method of getting free web site advertising.  Take advantage of it.

Web Development Lifecycle (WDL)

Ruby on Rails – A Competent Web Development Application

Written in Ruby programming language, Ruby on Rails is one of the most frequently used web application development framework. Often termed as RoR or Rails, it is an open source web development framework which is basically an object oriented programming language encouraging simple development, complete and potent web applications encompassing rich interactivity and functionality. Since Ruby on Rails works effortlessly with an array of web servers, deploying web solutions by using it is an effortless job. This is why; Ruby on Rails is part of every competent web development services set.

Ruby on Rails encourages the rails developers to boom in building powerful and elegant applications in an efficient and effortless way. Ruby on Rails segregates into four packages, Active Record which best suited for database interactivity, Action Pack which is on rails from request to response, Active Support encompassing utility classes and regular library extensions, and Action Web Service, where the server side support for the SOAP and XML-RPC web service protocols.

Ruby on Rails web development facilitates the rails developers to successfully build powerful and elegant applications in a relatively efficient and effortless way. It is believed that the coming of Ruby on Rails, an open source web development framework brought with itself a revolution in the way web applications are created. Some of the most popular websites that use Ruby on Rails web development framework in production environments are Scribed, Twitter, Urban dictionary, Base camp, Xing, Shopify, holu and Github. It is believed that any set of web development services is incomplete without Ruby.

Developed with the use of Model-View-Controller Design Pattern, ruby on rail is the favorite pick of many developers on the grounds of its powerful philosophy of CoC, which is Convention over Configuration, and DRY (Don’t Repeat Yourself), and close connection with the supple development methodology. In addition the utmost convenience of using Ruby on Rails is the supple nature of development. Due to this flexibility, developing a thing on Ruby on Rails takes a much shorter duration than other platforms. Practically, Ruby on Rails has encompasses the potential of supporting rapid application development.

Features that drove humongous popularity to Ruby on Rails framework:

• Applications can be easily developed using simple methods and less code.
• Suits best for developing database-backed web applications.
• Facilitates quick and easy deployment of web solutions using Rails as it is adaptable with a variety of web servers and databases implementing CGI or Fast SGI.
• Shows smooth compliance with databases like MySQL, SQL, SQL Server, DB2 and Oracle and allow Ruby on Rails programmers to create user-friendly, enhanced applications.
• Absence of any requirement of compilation phase.

Guaranteed Web Site Advertising

Paying for web site advertising services is more advantageous than handling your own web site or your company’s promotional concerns. This gives you more time to focus on other essential aspects of your business. Besides, these service providers know all the ins and outs of web site advertising.

There is also a risk in entrusting your website to service providers, especially those offering cheap and sometimes free advertising services. The question is, how do you know you are not paying for senseless hype just for guaranteed web site advertising?

Here are two important things you should consider in choosing an advertising company: where do they list your website, and what are their core services and add-on services.

Since the main goal of website advertising is to deliver targeted traffic to your site, it is beneficial if your site is indexed on major search engines and online directories. The more search engines and directories your site appears on, the better, as this increases probability of attracting more consumers.

Aside from listing your site to major search engines and directories, the advertising company must have guaranteed web site advertising techniques such as link exchanges, pay per click, email marketing, banner ads, press releases, newsletters and blogs.

Exchanging links is one of the most effective and affordable means of driving targeted traffic to your website. This is done by sending other websites (high quality and highly related sites) text or keywords where a link to your website is attached (use keywords that people are most likely to use in the search engines).

Pay per click is another guaranteed web site advertising technique and is becoming very popular nowadays. This allows you to make your own ads, and lets you decide when they should appear. The good thing about this is you only pay when somebody clicks through a link to your site.

Does the advertising company provide high quality content or articles for your website? If it does, then it’s a perfect choice. A very good quality content that is, rich in information and necessary keywords used in major search engines is good way to keep your site users coming back.