Different Forms of Web Site Advertising

Internet advertising also known as website advertising is the latest form of advertising. By advertising on the internet one can reach a lot of people and also create a greater audience and customer base. Almost all things can be advertised on internet. Web site advertising is cheaper as compared to other types of advertisements like TV commercials, radio ads, etc. Website advertisements can be permanent or can be for a specific time period. There are many types of web site advertising. Each form of website advertising has some pros and cons and depending on the need of the company and their choice one can accordingly select the suitable form of online advertising.

– Pay per click: This is the most preferred and most widely used form of web site advertising. This is performance based type of website advertising and the publisher of the advertisement gets paid according to the number of clicks on the ad in the whole month. When the user or a surfer clicks on the ad posted on the site then he is directly routed to the home page of the company or the advertisers. The publisher then gets paid accordingly, depending on the number of clicks.

The cost of a single click called as cost per click is decided by the mutual consent of the advertiser and the publisher. The various factors that are taken into consideration while deciding the cost per click are the popularity of the website, the popularity of the search engine on which the web site is listed, the search engine ranking of the website, the ROI rating of the web site, the key words or phrases that are used in the ad, the size of the ad, etc. Ads that are posted on popular web sites and which have popular keywords cost more as compared to other ads. The cost of these pay per click ads can range from few hundred dollars to a few thousand dollars.

– Web ads: These types of ads are not pay per click ads. These ads are published on various web sites and they pay affixed monthly rental to the publisher. This is a traditional method of web site advertising. But most of the people now-a-days prefer pay per click advertising method as it is more beneficial and profitable as compared to the permanent monthly rental ads. The cost of the monthly rental ad is decided keeping in mind the number of pixels that the ad is using. The cost of each pixel is fixed. The cost of the pixel is fixed by considering factors like number of daily visitors to the site, the place of the ad on that web site like top right corner, top left corner, bottom corner, etc. Factors like information provided on the web site and the overall ranking of the web site are also considered.

What Does a Web Developer Do?

Web development is a craft that includes many different technologies. However, at the core of it all the responsibility of the web developer is to ensure that the client gets a website that does exactly what he wants it to do. There is a huge difference between being a web developer and a web designer, although their roles do have some overlap, the web designer will rarely be involved with any of the actual code that makes up the web site.

1. Plan The Design And Functionality Of The Website

It usually takes a while before the web developer actually starts to write the code that makes up the web site. When you get the contract for a web project there is a lot of planning and analysis that needs to take place. Usually the customer requires the website to function in a certain way. It is up to the project manager and his development team to estimate how long this will take.

During this stage the web designer will most likely participate to make sure that his design works with the customers requirements. Indeed, the requirements will most likely include details about how the customer wants the web site to appear.

2. Create The Business Logic As Specified By The Customer

When the planning and analysis stage has been completed the web developer will start developing the website. This often includes working with both client side technologies such as HTML, Java Script and CSS and server side technologies such as PHP and.NET.

A good web developer needs to be proficient with many technologies. There is no such thing as a pure HTML developer!

Knowing which tools to use for each part of the web site is instrumental to the success of the project.

3. Implementing The Web Design

You might think that when the web developer is done developing the web site the web designer would start implementing the web site. Even though they often work together it is usually the web developer who is tasked with implementing the web design on the web site.

It is critical that the web designer and the web developer work together on this!

4. Testing, Testing, Testing

Testing is arguably the most important, and most often neglected, part of a web development project. If there are critical errors on the website when it is launched the customer is at risk of losing a lot of money and certainly a lot of credibility.

Having said that the web developer should not be responsible for testing the web site. It is critically important that it is tested by someone who has not been involved in the actual development of the web site.

Would you believe – These 4 stages often takes place at the same time. Iterative development has become increasingly popular, meaning that parts of the website will most likely be tested while other parts of the site is still in development.

Modern web development include many different tasks, but it all starts with the fundamentals.

Web Site Advertising Tip: Text Links Earned Me A Fortune When I Dumped Banner Ads

Before I tell my web-advertising-tip-story about what text links have done for my business, I want you to imagine a situation where you are eagerly seeking information on some medication on the net. Suddenly, out of nowhere an advertisement about some miracle penis size-enhancing thing pops up right in front of you. And to make matters worse, you’re some nice lady who does not own a penis. Get my drift?

Banner advertisements prominently displayed at a web site where you are looking for information are almost as bad. My point is that banner advertisements, even when they are not pop-ups are pretty offensive because nobody logs onto the web to be advertised to.

And the figures tell the whole story better than any words can. I once experimented with a banner ad that was viewed almost 100,000 times without a single soul clicking on it. On the same page was a small text link advertising the same product that received hundreds of clicks.

Before I carried out this web advertising experiment, I was already aware of how powerful text links were, but I had never compared the two before. My web-advertising story is so simple that it may disappoint you. All I did from that day was to dump all banner ads and I replaced them with text links and resource boxes complete with links at the bottom of information-packed articles.

To date that particular business I was advertising on the web brings me tens of thousands of dollars on a regular basis and I have never engaged in any other form of advertising save the one I have just described. And it is free. I kid you not.

The hype peddler’s intentions towards your wallet or credit card are always suspect, but they are right when they say free web advertising works. I am not trying to sell you anything and I am telling you that it is the only advertising I do and yet I earn a pretty good living exclusively online.

Web Services Needed: What SMEs Need to Know When Hiring a Web Developer or Designer

Your business is… well, whatever your business may be: human resources, plumbing, running your restaurant. Many SME owners are privileged to do what they love and work very hard to make their businesses successful. Whatever you do, you want your website to work for you, but you want to spend your time running your business, not working on the nuts and bolts of website design, so when you need web services, how do you ensure that you are doing the right thing for your business?

This straightforward checklist will allow you to manage your web service needs from start to finish and to make sure you get the best quality and value web development for your company.

Which web services do you need?

If you don’t yet have a website, the first step is to write down exactly why you want a website and what you want it to do for your business. Is it an online business card for reference? Do you want to sell products or services via your site? Is it to improve communication within or outside the organisation? All of these factors influence the design and development of your website, who might be best suited to do the work and the potential cost.

If you already have a website, try to pinpoint exactly what you do and don’t like about the existing website and how things might be changed. Try and be specific: rather than noting that it looks outdated, identify what makes it so: is it the colour scheme or the fonts? Is the navigation clumsy or out-of-date? You don’t have to be a web design expert to do this, but it will give you a head start in looking for a web developer to solve these problems.

Next, prioritise your “wishlist”, which may be a combination of specific points, e.g. improving the layout and more general needs e.g. “I want to drive more business to my website”. Once you have this, you have a brief which a web developer can use to work out the web services needed and how to achieve the desired results. Since the list is prioritised, when it comes to obtaining quotes for the work, you can decide how much is achievable within your timeframe and budget.

Choosing the right person

Do you need a web designer, web developer or programmer? The terms may all sound similar, but there are distinct differences in the work they do and therefore what you can expect from their web services for your site.

A web designer focuses primarily on the appearance or look and feel of the website, including the layout. A good web designer should be an expert in making websites visually powerful and impactful and in drawing visitors to the right areas of your website. Some web designers combine their services with graphic design, so if you have a new look and feel branding on your website, they can incorporate it for you on company letterheads and business cards too.

A web programmer focuses more on functionality. He or she might program solely for the web or may do software programming too. The programmer’s concern is getting features of your website to work. Examples may include building an online intranet or database application, where information can be stored on your database and manipulated via your website. In larger companies, these roles are often split so that programmers work on the “back end” – the features that make a website work and then apply the “front end” created by a web designer to make the site more attractive.

A web developer muddies the water considerably, sorry. Web developers can incorporate elements of design and programming. Web development is a broader term for getting a website online and making it work. You can expect a good web developer to have an eye to both the appearance and functionality of the website.

If you need to narrow it down and you’re not quite sure about the technicalities, have a look around your site. Most likely your URLs in the address bar will have some kind of extension e.g.(.html,.asp,.php,.cfm). Try Googling for terms like “asp developer” to find someone with the specific skills to enhance your website.

Grill the portfolio When you visit a web developer’s website, check their portfolio thoroughly and don’t stop there – look for their clients’ website online. If you are looking for website redesign to allow you to update content more easily, how well are the developer’s portfolio sites maintained? If you are primarily concerned with Search engine optimisation (SEO), how do client sites fare on search engines for the relevant terms?

The personal touch Above all, pay attention to client recommendations. The website can show you the end result, but the recommendation can tell you about the web design process with this particular individual or company. Every SME is different, but with all those I have worked with, one thing has remained the same: the importance of the personal touch. Whether you are employing a freelancer or a big web development company, you need to ensure that you can establish a good relationship with your web developer. How quickly and thoroughly do they respond to emails or phone calls? Are they forthcoming with advice and what sort of advice do they offer? Again, you don’t have to be an expert, you just have to judge whether you think it rings true and fits for you and your business

Go big or go local? Web design and development is big business and variety is the name of the game. Google, Bing and Yahoo! can play a big part in your decision, but rankings aren’t always the whole story.

It is well worth considering a local web design company or developer, because they may have local contacts to help you promote your website or greater access to resources like online business directory listings which can boost your search engine rankings.

I worked with a Cambridge charity who wanted to employ a Cambridge web developer because they knew the web services needed would be ongoing and that discussion and meeting face to face in Cambridge would be important to them, rather than discussing their needs over the phone or email.

How much should web design cost? As with any investment you make for your SME, it goes without saying that you should shop around and get a few quotes. Even if you know which developer you want to go with, it is worth checking that you are being charged the going rate for the web services needed. If the web design prices are above average, you need to decide whether your relationship with the company or freelance web developer are worth paying the extra cost. If the prices are considerably below average, this should set alarm bells ringing. Canny SMEs know that you always get what you pay for.

Working as a freelancer, I know that my clients prefer me to be upfront about costs and that it builds trust. Beware companies who hedge their bets with quotes as it might be a telltale sign of inexperience. However, it is worth bearing in mind that quoted prices are only a starting point. As an SME, it is down to you to hash out exactly what is included and what is not. For example, many sites offer SEO friendly websites. This means that the web design will incorporate the features needed to give your site a boost on Google. However, SEO does not stop here. In my experience, building websites for Cambridge companies in search engines is an ongoing process which takes place over a period of time.

Web design prices: break it down If in doubt, ask the web designer or developer to break the cost down per task. That way, if there is a time-consuming feature which is not at the top of your web design wishlist, you can decide whether or not it is worth the web developer’s time and – more importantly – your money.

Your SME, your website Love or loathe the internet: your website is a big part of your company’s identity. It pays to get it right; it costs to get it wrong, so take your time to find the web services you need.

How Expensive Will It Be to Hire Ukrainian Web Developers in 2017?

Find a good web app developer today isn’t easy. Especially if you don’t know what specific skills and experience he should have. The cost to build a website can vary quite dramatically, depending on the web design and technology that you choose. Most websites are larger and more complicated. So, they require more time and additional skills to build them. It is handy to know what things you should think about when planning your website and how this can help you when you brief your potential web developer.

That’s why having seen how in-demand software and web developers are, you’re probably wondering how this high demand translates into dollars. According to the PayScale statistic devoted to the average salary of web developers in the world, the graph below shows that the average web/software developer salary in the United States is the highest globally, at around $90K. Meanwhile, Ukrainian web/software developers command salaries almost three times lower than those of their American peers – around $27K per year (according to Ukrainian web portal DOU statistic).

At the same time, Ukraine has the largest tech talent pool in Europe, convenient location, and more science graduates than Sweden, Norway, Japan, and other countries prized for innovation.

As US famous IT businessman Brett Wilson wrote about Ukrainian Web and Software Development business. “The Ukrainian IT sector is impressive. As one of the largest industries in the country, Ukrainian IT industry is a key component of its future economic success. Today, the volume of software export and web development from Ukraine is about $ 2 billion in a year”.

The export volume of Ukraine’s software and web development industry reached at least $2.5 billion in 2015 (number 3 export sector), showing double digit growth year after year. This is just a fraction of the country’s potential, taking into account its large and skilled workforce, economists predict that the two billion industry will grow by 85% within the next six years. Also, the US market is the main destination for Ukrainian IT firms, with an estimated 80% volume of exported services.

I should mention that Ukrainian IT NEWS has claimed that far from completion, the Ukrainian reform effort is significant, with several e-government projects launched in 2015. Important legislative changes are expected in the short term in the field of IP protection, in line with the 2014 Association agreement signed with the EU. IT service export regulations are to be simplified, while local IT companies will be better protected against bureaucracy and corruption.

Talking about technology, we also compare how the prices in the web development the USA and Ukrainian job market depending on the programming language.

The most common language is still Java (23% of the market), JavaScript gets the second place (16%), slightly ahead of C # in popularity. In 4th place, as before, – PHP (13%) with a large margin from Python (8%). Programming in C ++ takes 5% of the market, followed by Ruby (4.5%), Swift and Objective-C. Closes the top ten most popular languages – Scala (1.5%), ahead of C and 1C.

The next step is analyzing the implementation sphere of these technologies. The useful source of information to consider, is the IEEE Spectrum. This is a resource that determines popular programming languages via weighing up many different factors, such as the amount of job site listings, current search trends, or open-source hub projects. Here’s what they determined for 2016.

Predicting the Web Developer Hiring Trends for 2017

Hiring suitable web developers have always been a challenge for CIOs, and 2017 isn’t any different; the key languages in demand are likely to stay in such a position. Around 63% of leaders in the IT industry expects 2017 salaries to remain close to their 2016 equivalents, and 1% believe the worldwide average salaries will actually drop. Many young developers are entering the web development industry with knowledge in C, C++, Ruby, and JavaScript, which will certainly have a positive impact on the space.

Conclusion

As you can see, there are a number of factors that influence on the cost of a web development project and the salaries of web developers. Actually, it can be subjective and quite difficult to predict the cost. So, there some factors that have impact on the price not only Ukraine but around the world:

  • The programming language, overall technical skills, and experience of a web developer.
  • The level of experience of a web developer (Senior/Middle/Junior). But be attentive, in different companies and countries the method of level calculation is different.
  • The developer’s geographical location.
  • Developers in the USA and most of the developed European countries are very expensive.
  • The demand and supply for that particular skill set.
  • Ruby on Rails is in high demand but there aren’t enough developers. The salaries are higher than some of the others object-oriented languages.
  • PHP is in high demand and there are many resources so it is still affordable and may vary according to their knowledge and experience of PHP frameworks.
  • The complexity of the project requirements.
  • The size and length of the project.