Web Site Advertising

Everyday, millions of people of varying interests, needs and wants are utilizing the Internet for great variety of reasons. One is to search for information on almost all kinds of topics.

It does not take a business expert to recognize that the Internet–it being a convergence point of people from all walks of life–offers a great opportunity for business expansion and high profit; thus, almost all businesses nowadays are geared towards web site advertising.

What is website advertising? How does it differ from online marketing?

In general, advertising refers to the promotion of goods and services, organization or ideas by means of techniques and schemes that convince consumers to buy products, services or ideas. Traditional techniques include testimonials, bandwagon, association and appeal to emotion.

Now that the Internet has become very popular, a new form of advertising has emerged–web site advertising. It covers a wide range of activities such as posting ads in web sites, use of banners and popups, placing keyword-rich articles or web site page contents and posting links in the pages of the web site. All these means of website advertising are aimed at increasing traffic to the website, which consequently leads to more sales.

Online marketing on the other hand is a more general term that covers all processes that are carried out to achieve goals of both the company and the consumers. It covers planning, setting up prices, promotion and the distribution of the products or services.

Website advertising is just part of the promotional strategies employed by online marketers. Other marketing strategies include press releases, newsletters, and submission of links to online directories, auto responders and posting ads in discussion forums.

Since advertising plays a big role in the company’s success, it needs great attention, careful planning and strict implementation. For this reason, most companies and common website owners who want to increase website traffic seek the help of service providers specializing in website advertising.

If you have a website you use for your business, it is advisable to hire website advertising specialists for guaranteed web site advertising success. Aside from optimizing your site’s profitability, these companies also offer complete site analysis, submission of your site to major search engines and other site maintenance and monitoring services.

Web Development and Cross Web Browser Compatibility

Does your website look great in Firefox and Safari, but a dog’s breakfast in Internet Explorer?

If so then you need to read this, web development and cross browser compatibility is a very serious issue that should be tackled by any professional web development company or individual.

Web development companies and individual developers if professional should address this issue with their clients to ensure the clients brand and web design looks identical across the most popular browsers.

From Internet Explorer to Opera which are included in the top 5 most used internet browsers (based on statistics taken in October 2010), any professional web development company or individual developer need to keep vigilant with their web browser compatibility checking.

To stay on top of this pressing issue there are a number of free websites available that you can use which will take sample website screen shots of your website and how it appears on selected web browsers.

Easiest way to find these web browser checking sites is to Google the following phrase: “How does my website appear on other web browsers?” This is the current Market Share for the top 5 most popular web browsers as of October 2010: Information source here

  • Microsoft Internet Explorer – 59.18%
  • Mozilla Firefox – 22.83%
  • Google Chrome – 8.50%
  • Safari – 5.36%
  • Opera – 2.29%

In summary cross browser compatibility is one of the key issues that arise when developing a brand new website or custom website application.

It is best practice to ensure your client’s website looks as identical as possible across the most popular browsers. However we do agree that there are a lot of differences in the way some of these web browsers operate and the various scripting and web coding languages they use and their interpretation of this.

So really a lot of these issues can be solved during the development of the website itself. The easiest way to avoid issues is to work with a web development company that already knows the ins and outs of cross browser compatibility.

4 Tips To Ensure You’re Not Losing Customers Because of Web Browser Issues

  1. Download the top 5 most popular web browsers to your pc or notebook and test your website thoroughly on each of them.
  2. Discuss any issues with your web development company or professional developer.
  3. Resolve these issues by checking supported web languages by checking compatibilities for the web browsers themselves.
  4. Web languages to check that appear differently across most web browsers include: HTML v1-5, CSS v1-3 these are the main two that cause the most common problems with web design and browser issues.

If you are the client I strongly suggest you address these issues with your development company. If you are the supplier, I once again strongly suggest you address these issues on the behalf of your client.

Ensuring your browser compatibility is as good as it can be will mean that you or your client potentially won’t lose business leads from customers using one of the top 5 web browsers.

Also customers that may want to purchase off an ecommerce or online shopping website may be put off purchasing because of these browser issues. Online business is serious business – take cross browser compatibility seriously as it can mean increased or lost business for you and your client.

Internet Web Site Advertising – 3 Secrets To Advertising Like A Big Dog Revealed

Advertising In A Nutshell Is Paid Mass Communication

Of course, you may be wondering why I have emphasized this. Let me explain. What you must first understand is that Internet web site advertising is no different from salesmanship in print.

Yes, communication is key and anyone especially the ‘Big Dogs’ of market dominating masters actually know this. Therefore, I will not flood you with too much jargon. Instead we shall study the 3 secrets of advertising online.

Secret 1: Competition Is Good, Don’t Run Away!

We as online marketers have been tricked into the thinking that the less competition the better. You could earn some money on a niche market with very few competition.

However, do keep in mind that if there is no competition in that market it just means there is no massive profits for the taking. Advertise according to your market condition’s book value.

Secret 2: Consistent Effort Reaps Consistent Earnings

Have you ever seen an Internet web site advertising service displaying the same banner ad or just a product month after month? This is a big give away! We instantly know what works.

You see, certain consistent advertising efforts by others on a certain web site means that there are a pool of hungry buyers. All you have to do is be as consistent as them as well and market your product accordingly.

Secret 3: Champion Your Industry By Being Unique

So what if you can advertise online like other people? You need to be different in order to stand out among the crowd. One effective way to do this is try something new in your advertising message.

Instead of presenting your prospects with a product or service to buy why not send them to your web site which offers tons of freebies?

In conclusion, running a good Internet web site advertising campaign is easy and profitable once you learn the ropes of basic planning. Learning how to plan your advertising campaigns well and you will soon see tremendous profits.

PHP Web Development Beneficial For Online Business

In today’s competitive world of business over the internet, every online business website needs latest web technology solutions with best web application development. But there are intense competitors when it comes to developing an eye-catching website and making it function effectively or perform fast and easy multi-tasking. There are so many platforms for website designing like static HTML, flash websites and many more. PHP is one such platform that effectively works the best for custom cutting-edge web solutions. Another major feature for opting PHP is the cost advantage. Designing, customizing, developing and modifying PHP based websites is done well with affordable investment. Major web development companies offer professional web services on PHP including website development, developing web application, CMS development, custom PHP website development, static/dynamic and interactive MYSQL websites designing and much more with PHP web Development.

PHP is very well known and recognized programming language for custom website development with its fully functional scripting language. Significantly it can be quickly mixed up into HTML easily. PHP Development is quite easy as opposed to its competitors such as ASP.Net, Coffee and some other. PHP Website Development got uncomplicated format, techniques and features and every programmer can understand it quite quickly. There may be some efficient alternatives available for the development of efficient website, but PHP web development fits the best.

Extensive Benefits of PHP Web Development:

• A website developed with PHP will have fast data processing and easy functionality.
• It can run on all the OS systems such as Unix, Unix like and Windows.
• Provides highest excellence along with greater efficiency and usability.
• It has a best ability to upload into the HTML value.
• This is very much appropriate with many hosts such as IIS, Apache and some more.
• Data source control can handle many data source such as Sybase, Oracle, MySQL, Strong, Informix, Commonly used ODC and PostgreSQL.
• Major Web applications are easy to integrate with PHP such as Ajax, Flash and some more offering best website visibility.
• PHP development with feature rich collection uses less value and can be outfitted well with design advancement of its own for custom website design.

We provide you the best web solutions for website development with years of quality experience in PHP development. With PHP it has become possible to make robust website that goes in an extensive way to assist the best through its functionality. PHP website development also raises the visibility and representation of the website in a highly effective and professional style.

Hiring a dedicated PHP web developer will offer excellence and keeping of time along with efficiency to your web development. The companies can work out on some other primary areas of development after selecting the affordable PHP developer.

All the above advantages avail with affordable cost price for web development through open source PHP Web Development, an best choice for any online business organization to come up with modern thoughts and try to fulfill their requirement with better services. Dedicated PHP developer works timely to meet your requirement with client interaction about work updates and regular interaction. They will produce working reviews to you and one of the points they will provide you is their easy development style. We provide professional PHP developers and PHP programmers well experienced in PHP to offer you quality website development services.

Along with the latest PHP development and excellence in PHP web development we are anxious to satisfy our client needs and give them best quality work. Our dedicated PHP Developers and Programmers are resourceful all the time for project customization. So if you are looking for highly skilled PHP developer to get custom PHP web development just start with us to Hire PHP Developers and PHP Programmers.

Monetize Your Site With Web Site Advertising

A simply way to monetize your blog or sales site without making your web site advertising look too cluttered or obvious, is to use an effective exit strategy.

Simply design an exit page with your sales pitch nicely laid out for the prospective customer. Bingo, you’re giving your traffic a whole new experience where you can bring in more subscribers or more product sales for your business.

Did you know that ninety five percent of visitors to your site will leave within the first 3 – 5 seconds of arrival?

Using this strategy, you can…

  • Increase Your Sales By Up To 40-percent!
  • Increase Your Traffic By Up To 1200 Visitors!
  • Increase Your Opt-Ins By Up To 800-percent!

… and all this from effectively managing your EXISTING traffic.

You see, the problem that most sites have is that 95 out of every hundred visitors to your site, are leaving WITHOUT taking any action. This applies equally to;

  • Sales Pages
  • E-Commerce Sites
  • Landing Pages
  • Squeeze Pages
  • Content Sites

All the valuable leaving traffic is being wasted, let go without seeing your pitch.The exit page opens up a whole new channel of communication with which you can grab their attention, and potentially convert into a lead or product sale.

How does it work you may ask?

All you do is to insert some web script, into your web site code, as supplied by ‘Exit Splash’ which re-directs your leaving visitor to your nicely designed subscription or sales page.

Initially the visitor sees a dialogue box with a message that, gives the visitor a reason to stay on your site. When the visitor clicks to stay on, they are directed to your exit page.

This is a simple idea effectively developed by ‘Exit Splash’ that enables you to capture the attention of the leaving visitor, effectively forcing them to take action, usually to stay.

There is no programming to do, no responses to write, and no database. All you have to do is copy and paste the ‘Exit Splash’ code, then upload it into your site code, write your dialogue box killer message, and you’re done. Takes 10 minutes of what you could describe as ‘smart work’ and you have a whole new channel of communication opened up.

Additionally there are 3 features to help increase the click-through-rate to keep more visitors on your site, thus directing them onto the exit page.

  • Impact Alert Message, instructions of how to stay on site
  • Impact Image, visual representation of where to click to stay on site
  • Impact Audio, audio message telling the visitor how to stay on site

These messages could offer a free gift, a one time offer, a discount, or anything beneficial for the visitor to stay. Your exit page can be a sales page, squeeze page, or affiliate page. There are many ways to implement your exit web site advertising strategy.

You can use the ‘Exit Splash’ web script code on unlimited sites. Multiple sites can have individual exit pages, or they all could re-direct to the one exit page.

This is the SMART way to increase your web site advertising without increasing the advertisements on your main pages. Also the SMART way to effectively capture your leaving visitors before they leave for good!