Free Web Site Advertising – What’s More Effective, PPC Ads Or Articles?

Everybody knows just how effective PPC (pay-per-click) ads are because you only pay for targeted clicks that find their way to your site and will usually end up with a very high conversion rate. And everybody knows that if you write the articles yourself and know how to use them, promotional articles can be classified as free web advertising. But can something free be more effective than PPC ads?

Most folks are sure that free web advertising can never be more effective than Pay-per-click? But let’s do the math, shall we.

Imagine for a moment a well-written SEO article done by an expert who understands how to use articles. Usually it would be capable of giving you a huge response almost immediately and will then continue to give you a steady stream of clients for years to come. Let us assume that you went overboard and paid a writer-expert $17 for the article. After you get only 1,000-targeted visitors to your site, the actual cost will be 1.7 cents per click. What would you have paid if you used PPC? 10 cents perhaps? And that’s if you are very lucky? But even that is a lot more than 1.7 cents.

There is something that you should keep in mind here. These are no curiosity clicks we are referring to here (the kind that banner ads are notorious for churning out) but highly targeted prospects that have already been pre-sold by the article before arriving at your site, so most of them are usually already interested in your product or service. The truth is that some articles get tens of thousands of hits in the course of one year. (Check out this one for instance, scroll to the bottom to see the counter. By the way this site is EzineArticles the most popular article directory in the world.) 10,000 hits would mean that a click works out at less than 0.017 cents!

Some quick math will clearly tell you that not only are promotional articles much cheaper than any PPC ads, they are also MUCH MORE EFFECTIVE.

Cheap Web Site Advertising

Web site advertising proves to be very effective in enhancing businesses, small and large companies alike. With thousands of people using the Internet everyday to transact business, to search for information and to communicate among others, promoting your products and services through your website is no doubt more beneficial than usual promotional methods.

Among the cheapest ways to promote your site is by means of exchanging links. You do this by looking for a related website where you can place a link directing to your site. In this way, you increase the number of visitors entering your website. In return, you can place their link to your site as well.

What’s good about reciprocal link exchange is that you are most likely to get desired visitors to your site, since these visitors actually chose to click on the link towards your site. How you are going to retain their interest as they enter your website is another advertising challenge for you. This is where high quality content can help.

Providing web site good content that is not only rich with top-ranking keywords but informative and entertaining as well, will keep your visitors coming back and you can expect more sales.

Not only that, good quality content can also attract possible partners who are interested in exchanging links with you. This again would provide an opportunity to increase traffic to your site.

Although you can find linking partners at no cost at all, there’s a greater chance for you to boost traffic to your site and increase your search engine ranking if you avail of paid link exchange programs. In these programs, thousands of web owners are enlisted and you can exchange links with them. Paid link exchange programs cost about $35 to $40, depending on the number of members who receive your link exchange invitations.

Beware of Freelance Web Developers and Designers – They Are Cheap, But Could Be More Expensive

Plenty of startup companies are seeking their web presence through a simple website or an interactive web portal. To accomplish the web development task they try to find the resources on internet. They search for resources using keywords like freelance web developer, freelance web development or freelance web designers. Either they end up seeing some blog of freelancer or they reach to the freelance heaven websites like rentacoder, getacoder, getafreelancer, elance or odesk. Such sites have millions of cheap freelancers registered with them. You may put a project and you can get as many as 50-100 bids for your project in a day. This sounds fascinating initially but it’s just a beginning of process. The trouble starts now. Here are few difficulties you will face at initial stage.

1. You have overwhelming bids that makes the choice difficult for you.

2. Every one of them tells you that they are the best, but hardly few of them are actually telling the truth.

3. You may not find just one freelance web developer meets all your needs, Mr. A meets 50% matching requirements and Mr. B and Mr. C meets 25% each, that increases your troubles.

SO finally you selected someone with all your agreements on price and estimate, now you may see the second largest pool of difficulties

1. The communication is a major issue, the freelancer does not reply emails on time and neither do they remain online all the day because they have their full time jobs elsewhere (that jobs pay the full time income)

2. The freelancer is a lone person but the project of web development needs different skills like project requirement analysis, design the website mockup, HTML conversion, programming in PHP or.Net, quality test and delivery. Normally not one person does all. This invites problem #3

3. The freelancer either asks you to manage other resources for him or he goes and finds other freelancers to help him; that comes on higher price. So you waste lot of time while your selected freelance web designer is busy finding help for him.

4. As I said in point #1, most of the freelancers have their full time jobs, such jobs demand lot of time and energy, so freelance web designers or developers work on odd hours or they just do not work on some days when they are busy with their full time jobs. Such behavior causes further delay to your project delivery.

5. You may come across various excuses for not delivering of your projects, some common excuses are “I am not well since few days”, some emotional excuses like “My mother/father/daughter/wife is not well so I am in hospital”. Such excuses are emotional blackmailing techniques that can make you believe that the freelancer is in trouble while he is actually trying to buy some more time.

6. Most of the Freelance web developers are over loaded with work because of their cheap hourly rates. Such overloading can make you suffer the delay in your web development project. That increase more frustration.

7. The major problem you could come across is that the freelancer disappears after you paid him advance money for your project. Certain freelancers have many accounts created on odesk, elance, getacoder, rentacoder, getafreelancer kind of websites, so they would stop responding you and neither do they will return your initial money.

So your plan of saving money could end up losing money and time, losing time is more expensive than losing money.

How do you prevent this, here are simple reasons to select a small web development company compared to a freelance web developer.

1. The company has long term plan, so web development companies are professional.

2. Company has many resources for web design, web development, quality testing and deployment so your project never suffers a delay.

3. Company has a legal name, legal offices so web development companies can sign a contract with you, a freelancer never signs a contract or signing contract with freelancer has no meaning.

4. A web development company has many back resources so even if some developer or designer does not show up, the company can replace them with other developers, your work never suffer.

5. A web development company takes money on milestones, so your money and project both are secure.

6. Most important point is communication. You can get a good communicating people in web development companies because the manager is always a well experienced person; he takes all responsibilities of problems and payments.

Above all its peace of mind when you work with web development companies, it comes at little extra cost but with lot of amenities as described above.

Choice is yours, select a freelance web designer and ruin your web development project or select a web development company and run a successful web based business.

Why Hire a Professional For Web Development?

The Australian economy is booming and the strong corporate infrastructure is supporting the surge in business processing and development strategies of the Australian companies. As the businesses develop, they find a pressing need of getting an access to a professional web service provider to get solutions for their online business development needs. Web development in Australia may be a relatively younger industry as compared to the major players like US, India, and China, but this does not rue in the potential of the upcoming IT industry from the country down under. Australia was never known for its IT industry in spite of the futuristic infrastructure. The scenario is fast changing as there has been a significant emergence of various web application development companies on the horizon over the past few years.

The plenty of these companies does get a business into confusion. The hunt for an ideal web service provider often ends up in contacting a firm that may not comply with your business standards and yet agree to sign the deal for your web development in Australia. The right tactics and patient search and research help in getting to know of a genuinely good web development company which is capable of addressing all of your online business development needs. Remember, a good web application development firm will not only deliver an exact web application to automate your online business processing, but also get into online promotion for your website.

A web developer brings in a lot of experience and technical expertise to the business development and co partners the enterprise in deploying a scalable web application comprehensive of all features and functionalities. The enterprise may even get a flexible business model from a prominent web development company wherein the client may either choose to get a fixed cost solution from the service provider or may enjoy the services of a dedicated web developer for the time that the client business development requires. The hired web developer works exclusively for the client as an extended employee of their company outside their organization. Web development in Australia is comprehensive of a full software development lifecycle (SDLC) wherein on receiving a request query the web service provider analyses the client business development requirements and their competition. On analyzing the project, a proposal is passed and the actual web development kicks in. First a web design is created that would loyally identify the business and convey the intentions precisely. Coding is done along with testing of the system. Once the web application has been approved by the client it is deployed at their workplace.

Hence the enterprise gets a comprehensive website solution from a professional web development company. This would significantly boost the web presence of the client enterprise and make them visible to more audiences on the Internet. Targeting and reaching out to a maximum audience increases productivity and improves profitability multiple folds.

Outsourcing Web Development Advantages

In this recession hit period, due to stringent budgets and lack of professional expertise, these organizations are moving to countries like India for web development. Good IT infrastructure and high level of English speaking employees is another reason for these organizations to come to India for their web development. Moreover web development companies in India are changing their working hours so that difference in time zone does not prove to be a hindrance for both parties while communicating with each other.

There are number of advantages of web development in India:

Reduced Development Cost

Web application development at reduced cost is the key reason for organizations to offshore their development work to India. Organizations in Developed countries like U.S, U.K, Canada, Australia, Denmark, Sweden etc find it very expensive to develop web applications at their own workplace because of high wages. Suppose Development of web application in their own country cost them 100,000 dollars than in India it will cost them round about 40,000 dollars. Henceforth they appoint offshore website Development Company from India for their work.

Highly Skilled Developers

Cost benefit is major factor driving organizations to India but apart from that access to highly skilled and experienced web developers is also a major factor for these companies to transfer their work to web development companies in India. This skilled web developers use their creativity and experience to develop web applications that meet your business requirement.

Focus on Core Competency to Maximize Profit

Once you have appointed Web Development Company for handling web based work you get extra time to explore those fields which until now have been untouched. You get two benefits, first is your development cost is reduced as wages in India are low and second is you can maximize profit by focusing on your main work area. So it proves to be a win-win situation for organizations who appoint web development companies from India.

Timeliness:

Time is one of the key factors during application development. Web Development Company in India is capable to deliver successful web applications on time with high level of accuracy attached to the project.

Quality Work:

Professional web developers develop web applications or websites for your organization. This web developers use all their experience to develop high quality web applications that meet all your requirements.

Scalable Applications:

Thorough requirement analysis of your business needs is carried out to plan and develop applications that can be used for a long time and can be modified easily in future at a very nominal cost.

Development in various fields:

A large number of web development companies in India specialize in a wide range of verticals. Some areas where web application development is possible are Banking, Medical, Hotel, Ecommerce, Finance, Marketing, Retail etc. Web developers in India have a high quality of domain and technical expertise. Hence they are capable to develop web applications of high complexity regardless of field it will be used.