How to Choose a Web Developer For Your Business

Unless you know what to look for, choosing a web developer can be a very difficult task. Because there are no licensing requirements for web developers, and the barriers to entry are almost nonexistent, the web development market has become flooded with individuals and companies of all skill levels and capabilities. This whitepaper provides tips for what to consider when choosing a web developer.

Tip #1: Look for Specialization

Many web developers claim that they can do it all. The truth is that most web developers are primarily either graphic designers or programmers. The fields of graphic design and programming are fairly specialized and it is uncommon to find people who are able to do both well. When looking for a web developer, we suggest asking the professionals to designate who will be designing your web site and who will be doing any custom programming. If it is the same person doing both pieces, we advise paying even closer attention to their portfolio.

Tip #2: Look for a Strong Portfolio

The sites that a web developer has worked on are typically strong indications of the type of work that you can expect from them for your own web site. When reviewing a developer’s portfolio, keep an eye out for aspects that you want incorporated into your own site. If you are looking for a bleeding edge design, then look for those types of designs in their portfolio. If on the other hand you are looking for complex programming, make sure you tell the developer that you would like examples of those types of sites.

Tip #3: Expect a Focus on Marketing

In the early days of the Internet, simply having a web site was enough because not every company had one. Today however, a web site is an important aspect of marketing for small businesses. Make sure that your web developer will perform search engine optimization on your web site and that they will help you increase your rankings in search engines.

Tip #4: Understand Who Will Host Your Web Site

How a web development company hosts the web sites that they create is an important but often overlooked aspect of choosing a web developer. Many web development firms simply act as a reseller for a company that performs the hosting. The danger with this is that if you experience problems with your web site or email it sometimes isn’t clear who is responsible for fixing the issue. This can result in finger pointing between the web developer and the company involved in hosting the site when a problem occurs. This can be especially problematic with complex web sites that perform e-commerce or other custom functionality. Make sure that you understand who is responsible for assisting you with any hosting or email issues that you have before signing on with a web developer.

Tip #5: Think Long Term

There are several long term considerations that should be considered in your decision of which web developer to use. Make sure that you understand how ongoing maintenance will be charged and at what point your initial project ends and the maintenance phase of your relationship begins. It is also important to make sure that if your web developer will register a domain on your behalf that they put it in your name or the name of your business. This ensures that you can gain complete control over your domain in the event that you need to make a change to your hosting without the assistance of your web developer. Additionally, make sure that you have a copy of your web site. We’re always surprised at the number of people who spend many thousands of dollars on a web site but don’t have a copy of it in their own hands.

Tip #6: Request References and Actually Call Them

Once you reach the point where you have a web developer that you want to use, we recommend that you request references and actually call them. This will be one of your best indications of how the developer maintains and manages client relationships and it provides one last measure of safety before you begin your project.

Benefits of Hiring VB Dot Net Developers From Offshore Web Development Companies

VB.Net or Visual Basic.Net is an object-oriented computer programming language which is highly used by web programmers to develop web application over the .NET framework. Introduced by Microsoft, this programming language is a powerful tool for developing programs using .NET technology. Today, millions of programmers use for developing web and desktop based applications. By using this computer language, web programmers can easily develop applications for wireless, internet-enabled handheld devices such as mobile phones.

Till date, about four versions of Visual Basic.Net have been introduced by the Microsoft. And, understanding the technical aspects of these versions is not an easy task. In order to develop web-based applications over VB.Net platform, the web programmers should have thorough knowledge about ASP and C# computer languages.

If you want to develop web applications using VB.Net platform for your website, then it is necessary to hire VB.Net developers from reliable web application development companies. Some offshore web development companies in India have pool of experienced developers to deliver web-based solutions on the .NET framework. The dedicated web developers have the ability to meet the business requirements of their clients in least possible time.

Some of the major advantages of hiring VB.Net developers from offshore web development companies are mentioned below:

• They are expert in developing web applications based on visual basic for different domains and verticals.

• Offshore web developers use their technical, analytical and creative skills to offer quality web-based solutions to their clients.

• Offshore companies have team of programmers that are well trained in many technological aspects of visual basic development. By hiring them for your project, you can minimize the administration cost required to hire a full-time professional.

• The projects are not only delivered on time but are also cost-effective.

• Clients can have direct communication with the professional web developers via telephone calls, e-mails, video chats etc to specify their requirements as and when required.

• Offshore web developers provide regular working status on the assigned projects and help their clients to monitor the status progress of the project.

VB.Net programming language has been developed with improved visual designers, increased application performance and a powerful integrated development environment (IDE). It includes productive features for developing robust web applications easily and quickly. This computer language provides full support for database programming and help programmers to develop games, websites, business applications and many more products.

Are you in need of qualified and experienced visual developers? Then, opt for hiring developers from reliable offshore web development companies. They will fulfill your technological needs and will provide bug-free web applications according to your business requirements and budget.

Free Advertising For Web Sites

All websites need traffic and there are many ways to get traffic. Most of them cost money, lots of it. Pay per click programs are guaranteed to bring you instant traffic. In fact, as much as you can afford. Once you money runs out, so does the traffic. Some people swear by this method, but they are usually making a fortune from it, or more precisely, they are making a fortune from selling you theories on how to profit from pay per click. If most of these so called gurus were making the fortunes they claim, they wouldn’t be peddling $20 ebooks on how to create competitors in their own market and kill their own, supposed, large pay per click incomes.

So what are your alternatives for web site advertising? Well, several to be honest. First of all, there is of course article marketing. A well discussed topic and an invaluable tool of any one serious about making money online. Secondly, community forums. No matter what topic you are involved in, there is almost certainly a forum community built up around it. If there is not, then build your own. You can join the community and add valuable information to discussions and answer questions all while including your all important back link to your site in your signature. If you join a community make sure you contribute quality information to the community. Do not spam. Its pointless, unfair to the community, and in the long run will discredit you and your product in very short time.

Thirdly, advertising sites. There are advertising sites out there that welcome you to post advertisements for your product, business, web site, etc. These sites usually allow you to write a sales copy, add pictures, and most importantly, a link to your site or product. Amazingly, this can be done for free, yes free advertising.

Free web site advertising on a site such as these will bring you traffic in a steady stream direct from the advertising site, and in some cases, from organic search engine results. Once you experience the traffic from sites like this, you will no longer put pay per click as your first choice of traffic sources. This is not to say you should not use pay per click, it is phenomenal as far as traffic, but paid traffic should not be your first choice over free traffic.

How to Make Your Web Site Advertising, Newspaper and Phone Directory Advertising More Profitable!

The results I have seen achieved from newspaper, phone directory and web site advertising, have been nothing short of amazing. It has all been accomplished using simple, but powerful, strategies.

Whether you are running web site advertising or any other kind of advertising – it still needs to get results. Your advertising will cost you the same, regardless of whether it pulls in two sales or does 1000% better and pulls in 22 sales.

So, how do you make your advertising work like crazy?

Your first task is not to get your prospect to read your advertising. You first need them to notice your advertising. I might be old school but, from years of “hands on” experience, I know that EVERY written advertisement needs a powerful headline. That goes for mail order, phone directory advertising, web site advertising, newspaper advertising etc. Every advertisement needs to grab attention with a powerful headline.

When I sort through my mail I do it next to the wastepaper basket. Unless it is something important, or a bill I need to pay, most of it gets trashed.

If I spot an eye-catching headline, I might be tempted to read a couple of paragraphs to see what it is all about. The same goes for web site advertising; if the web page doesn’t immediately grab my attention, I will move on to the next web site.

So, the first job of any advertising is to get attention. The second job is to keep the reader interested in what you have to say. You just have to get the person to read the first sentence, then the next sentence, then the one after that, and so on. Keep them interested and you may start to create a desire for what you have to sell.

Take just one step at a time. Get their attention and then keep them interested. Create a desire. Then, introduce a call to action and ask them to buy.

It is really important to work through the process in the correct order. There is no point in asking for the sale if you haven’t first grabbed their attention and created the desired.

That is why so many advertisements fail to pull in satisfactory results. A lot of advertisers put their company name at the top of the advertisement (boring!), and expect that to grab the attention of a reader. The business owner might like to see his or her company name big and bold at the top of the ad, but the average reader won’t have the same interest. The reader is more interested in “what’s in it for me.”

We are all interested in ourselves and want to know how we can benefit in some way. This is an important point all advertisers need to understand if they want better results from their advertising.

Now, before I go, take another look at the headline of this article. You will see it includes a benefit, which is exactly what I have just been talking about. If you have read this far, then you must have been interested in what I had to say. Hopefully you now have the desire to improve your advertising. However, I will stop there and not ask for a sale, because that is not the purpose of this article.

The important thing is that you understand the important sequence of the AIDA process – Get Attention, Create Interest, Generate Desire, and then Call for Action.

Where to Get Free Web Site Advertising

There is a whole bunch of methods to drive traffic to your website by paid methods. These include Pay Per Click advertising, banner or text link advertising, Media Buys, and similar.

But now I am going to reveal the most profitable, but many times overlooked by marketers, free web site advertising strategies. The ones that you can implement right away, and start seeing results as soon as in a few hours.

1) Forum Marketing. This is so simple, yet 95% of the marketers do it wrong. You don`t have to promote anything you do in the forum. All you have to do, is provide QUALITY information, answers to people`s questions, just be helpful. Share your experience and thoughts on the subject. Help those people. In a few days, they will start noticing you, and following you. Then you add a signature to your posts, which links to your website, or web page. Remember – no promotion.

2) Yahoo! Answers. Again, you are NOT going to get any value of it, if you do it wrong. This is not a place for advertising. However, if you play it right, you can get more value than by having your banner on a very high traffic website. Which you pay hundreds monthly for. What you have to do, is post not more than 5 links in your answers daily, out of 20 answered questions. And those links have to point to at least 3 different websites. That is, you answer 20 questions daily, and only 5 links to your pages. Think 5 is not enough? Trust me – it is so, so worth it!

3) Blog commenting. You need to leave comments on high traffic blogs, on interesting posts. These comments do not have to be just “oh, what a nice post!”. They have to bring value to the readers as well. They have to be controversial, so people who see your comment, come and visit your website. Blog comments work extremely well, if you are one of the first people to comment. This way your comment gets even more exposure.